Chief Revenue Officer
Charles ‘Chuck’ McBride is a global data center executive with almost 20 years of experience. Chuck has been focused on data center design, engineering, modular/prefab manufacturing, construction, and sales. Chuck is the Chief Revenue Officer for Critical Project Services (CPS-LLC) and Integra Mission Critical. Critical Project Services provides project management services, owners’ representation, and helps clients take projects from concept to completion. Integra provides program management and helps Cloud and Colo clients with modular MEP.
Chuck is passionate about greening the data center industry. He is helping drive innovations for grid-scale energy storage, emissions and water reduction, lowering energy use in data centers, and carbon capture. He is helping data centers go fossil-fuel-free, shrink their footprint and use less concrete, which reduces carbon.
After Chuck graduated from California Polytechnic University San Luis Obipso (Cal Poly SLO) with a degree in Industrial & Manufacturing Engineering, he worked for Rockwell Automation/Allen-Bradley for nine years and held positions of increasing responsibility. While at Rockwell, Chuck helped them develop a focus on Renewable Energy mostly around solar and wind power. He then went to Emerson Electric as Director, Automation Solutions where they automated process industries and provided data centers with Distributed Control Systems. After that he joined Emerson Network Power/Liebert, which later spun off as Vertiv. Chuck reported directly to Vertiv’s President/COO who reported to the CEO. Chuck was Vertiv’s VP Hyperscale Solutions and Global Strategic Clients looking after Cloud and Colo clients prior to joining Integra. At Integra Chuck was VP Sales focused on growing the business for Power Modules/Electrical Skids, Cooling Modules, and design-build. Chuck was promoted to Chief Revenue Officer of both Integra Mission Critical and Critical Project Services to look after global sales, marketing, and branding for their portfolio of companies. Chuck has been involved with Infrastructure Masons (iMasons) since it started.